If you look at the graph below, Apple has maintained its revenue graph very well. SWOT analysis is a powerful tool for understanding a company’s market position. Over the years Apple has recognized itself as the second most valuable brand in the world following behind Google. The Swot Analysis of Apple. Particularly, in the last quarter of 2018, the sales of iPhone in China fell 20% year-on-year, at the same time when the sales of smartphones by local Huawei increased by 23% during the same period[10]. Further increase of manufacturing costs. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. 3. Further increasing concentration on Services business segment, 2. Fortune magazine named Apple the most admired company in the world from 2008 to 2012. world's most valuable brand in the Omnicom Group's "Best Global Brands" report. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries. Dell has introduced the best Laptop Model like XPS which is giving tough competition to MacBook. Cross compatibility: Many consumers complain that Apple products are not compatible with Android products; Apple smart watches have yet to take the market by storm. Intensifying competition from China and India, 3. Apple’s is one of the most financially stable companies on the planet. Product leadership; High quality products; Easy-to-use products; Superior product design; Effective new product development process; Ability to leap-frog competitor’s technology; Highly innovative; IT/software expertise; High profit margins; Solid financial … Written by SWOT Analysis Team. The company can also use these strengths to exploit opportunities, such as the expansion of its distribution network. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Ruko, Amazon and Google are the strong competitors of Apple TV. Strengths. A look at the political, economic, social, and technological factors that will impact Apple in the years ahead. Similarly, Apple music is now available in 167 countries and regions and offers more than 60 million songs. Mostly Apple does not reveal any information about undergoing projects. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries. Therefore, here is some context on Apple Inc. for you. It is also regarded as the pioneer of introducing the most innovative products in the market such as iTunes Media Player, iLife (for organizing editing, publishing photos, music and … In this tutorial “SWOT Analysis of Apple” will discuss opportunities. Apple sales in China have started recently to decline. The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). It needs to come up with some right decisions, and few innovative products to keep up with the market. Solid financial position of the business, 5. 1. The following table illustrates Apple SWOT analysis: 1. Other Android smartphones include Oppo, HTV, Sony Xperia. As of 2020, Apple iPhone is one of the leading brands in the mobile handsets sector. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. The company was incorporated in 1977. The term Swot is an acronym for strengths, weaknesses, opportunities, and threats. SWOT Analysis of Apple Inc. 2019. SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. Founded on April 1, 1976 Incorporated on January 3, 1977. One of the alarming threats to apple from smartphone segment is a South Korean Company Samsung which is producing Samsung Galaxy and Notes. HP is another name produces affordable computer product for the consumer around the globe. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. According to Communicus.com, Apple advertising performs better by creating a buzz about its upcoming products and upgrades. In 2006 its brand value was merely 15.98 billion U.S dollars. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The role of management will be crucial in stirring this big ship towards its vision and mission. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. The car project is known Codename “Titan” undergoing Research and Development phase. One of Apple’s biggest strengths is … SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared … Brand Image Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the … A balanced presence in mature as well as emerging markets has enabled the company to record a steady revenue growth. SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc Report contains a full version of Apple SWOT Analysis. We hope you liked our SWOT analysis. iPad 3 is an important electronic device by Apple Inc that is recently launched by the company in order to cover up majority of the market share for tablets. It’s an American based … Figure 1. iPhone Global Market Share as of February 2019[2]. Incompatibility of Apple products and services with other products and services for users, 1. But before we even start on the SWOT analysis of Apple itself, there’s an important task that is obvious, but it comes before you do a SWOT analysis. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational … 1. Swot Analysis Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. Founded on April 1, 1976 Incorporated on January 3, 1977. Therefore, … As for a leading company in technology domain, Apple enjoys a great part of market share, and its users … Therefore, you can … How can existing or future political factors, … The main reason for Apple’s loyal customer base is its unique customer experience, simplicity and innovation. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. Apple brand value reached to $300.6 billion by 2018. Apple supply chain best practices include data synchronization between the central warehouse and its own stores and customers, and outsourcing manufacturing and as a result reducing the manufacturing cycle time. Purpose The goals of a SWOT analysis are: identify strategies that fit a firm’s resources, capabilities (or competencies) to its external environment; generate alternatives that apply a company’s strengths to … Furthermore, its pricing strategy is such that the price does not break in the market and you will always find Apple selling at the same price in various retail stores. Industry analysts note that “Apple isn’t here to sell the most of anything; its overarching goal is simply to generate the greatest possible profit”[5]. SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors and industry. Sales of its notebooks products is also very … It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … It was first released in … Apple can leverage a strong consumer brand and set of successful products as a strength. SWOT Analysis of Apple, Inc. Apple has recently concluded their Apple Event and released intimate details about the upcoming iPhone 7, new expansions for the Apple Watch, and their new Bluetooth headphones — AirPods. It earned net income of USD 59,5 billion, USD 48,35 billion and USD 45,68 billion in financial years of 2018, 2017 and 2016 respectively. Loyal Customer Base. An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. Being a technological leader with a top brand equity, Apple swot analysis results tells us that apple keeps a hefty margin for itself to invest in R&D and brand building. Previous white papers have looked at how to quantify training efforts into revenue and discussed some strategies to reduce expense, but for most … Increasing compatibility of products, 1. “Apple revolutionized the business of PCs, music, telephones and Tablets because everything revolved around and search for simplicity.” Apple products are simple and easy to use. Apple Inc Report contains a full version of Apple SWOT Analysis. It is popular as a brand … SWOT Analysis of Apple 3. The World’s Most Valuable Brand – Apple Inc. Apple Inc. is a … Apple has been outsourcing. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. Apple Inc. is a multinational company that mainly designs, manufactures, sells and market consumer electronics and services. Following the SWOT strengths of Apple Inc. Apple is always considered as most innovative company in the. Though Apple Inc. has some great success stories. Yet the company is still too reliant on the iPhone as a primary revenue stream. We will try to find out major Apple’s strengths, weaknesses, opportunities and threats that affect its performance positively or negatively. On 1st May 2019 Apple announced a fall in Iphone sales by 17% compared … SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. Through this Apple SWOT Analysis report, one can learn the exclusive details of Apple. As a result, it is ranked as the most valuable brand in the world. Apple is a US-based consumer electronic company that has an estimated worth of over a trillion dollars.Equally impressive, is how Apple has retained the top slot of being the number one brand in the world for seven consecutive years.. Apple though is at a pivotal point in its … Background of The Apple Apple is famous for its iPhone, iPad and Macbook. Though Apple is working to open up new markets as an opportunity, it has to make sure to sustain its stores’ sales. The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social responsibility. [4] Strength of Apple’s brand image and value is effectively reinforced by a combination of factors such as a large customer base in the global scale and high profit margin. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. 2. SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Thanks to services such as iCloud, airplay, and airdrop, you can start a task in on one Apple device and continue it on another and there is no need to download or install anything. Doing a SWOT Analysis ON APPLE COMPANY 1)6-7 PAGES 2)MUST BE FOLLOW GUIDELINE 3 MUST BE FOLLOW SAMPLE PAPER Need this custom essay written urgently? The main customer base belongs to the upper and the upper-middle classes. Apple product portfolio comprising 6 to 7 products. Its advertising is so powerful that creates a word of mouth campaign to build a better brand perception and increase the product desire. From this point of view, taking into account over-dependence of the company on the sales of iPhones, it can be argued that unless the company addresses the issue of declining sales of iPhones, consequences for the business can be detrimental…. But still, there are threats to Apple that should be tackled strategically. Apple SWOT analysis uncovers some of the big challenges Apple faces in 2020 and beyond. SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & … Lenovo is another competitor of Apple in the laptop segment. Sophisticated supply-chain infrastructure, 4. 5. It is also a highly trusted brand that has focused on a great consumer experience. The company is known for its personal computers, laptops, iPads, iPods, iPhones, iTunes, and Apple TV devices. By doing this, Apple can not only increase brand awareness but also embrace technological advancement to keep a competitive advantage over its competitors. Following are the Apple Opportunities. Strengths and weaknesses are internal factors, where as opportunities’ and threats are external factors. 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